{"id":7562,"date":"2023-07-10T06:00:49","date_gmt":"2023-07-10T06:00:49","guid":{"rendered":"https:\/\/www.helloly.com\/blog\/set-up-a-blog-practical-tips-and-3-success-factors\/"},"modified":"2025-06-11T08:49:51","modified_gmt":"2025-06-11T08:49:51","slug":"set-up-a-blog-practical-tips-and-3-success-factors","status":"publish","type":"post","link":"https:\/\/www.helloly.com\/blog\/en\/set-up-a-blog-practical-tips-and-3-success-factors\/","title":{"rendered":"Set up a blog: Practical tips and 3 success factors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7562\" class=\"elementor elementor-7562 elementor-797\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0bdd8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0bdd8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb087de\" data-id=\"bb087de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0048937 elementor-widget elementor-widget-html\" data-id=\"0048937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script> \njQuery(document).ready(function($) { \nvar delay = 300; setTimeout(function() { \n$('.elementor-tab-title').removeClass('elementor-active');\n $('.elementor-tab-content').css('display', 'none'); }, delay); \n}); \n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e152b elementor-widget elementor-widget-counter\" data-id=\"23e152b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">posts are published per minute via WordPress*.<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1556\" data-from-value=\"1000\" data-delimiter=\",\">1000<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4ebad elementor-widget elementor-widget-text-editor\" data-id=\"6c4ebad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>A blog can offer interested parties and customers added value, anchor the operating company in their memory and increase the company&#8217;s success.<\/h5>\nValue of information and regularity are important success factors. But what characterizes a successful blog? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8108e4b elementor-widget elementor-widget-text-editor\" data-id=\"8108e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Source: <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/39104\/umfrage\/anzahl-der-posts-von-wordpress-nutzern-als-zeitreihe\/\">Statista.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d340efe elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"d340efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852d16a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852d16a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb4c21\" data-id=\"dfb4c21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c812738 elementor-widget elementor-widget-menu-anchor\" data-id=\"c812738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"05\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49392a elementor-widget elementor-widget-heading\" data-id=\"b49392a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-medium\">Table of contents<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b272a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b272a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99a0db5\" data-id=\"99a0db5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6c0f33 elementor-widget elementor-widget-text-editor\" data-id=\"b6c0f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this article, we discuss the success factors of quality, regularity and incentive and provide practical tips for implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637f3c\" data-id=\"4637f3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-693444e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"693444e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#01\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A blog is customer service<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#02\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quality as the No. 1 success factor<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#03\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Regularity creates trust<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#04\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Incentives to start the dialog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#6\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practical tips for your blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409d0e9 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"409d0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div>\n\n\n\n<button style=\"background-color:#13263c; color:#eeeeee\" onclick=\"copyToClipboard()\">Copy LINK to article<\/button>\n\n<script>\nfunction copyToClipboard(text) {\nvar inputc = document.body.appendChild(document.createElement(\"input\"));\ninputc.value = window.location.href;\ninputc.focus();\ninputc.select();\ndocument.execCommand('copy');\ninputc.parentNode.removeChild(inputc);\nalert(\"Artikel Link kopiert.\");\n}\n<\/script>\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef22e5 elementor-widget elementor-widget-spacer\" data-id=\"eef22e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ccf95 elementor-widget elementor-widget-menu-anchor\" data-id=\"f1ccf95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"01\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899af27 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"899af27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A blog is customer service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0d0ee elementor-widget elementor-widget-text-editor\" data-id=\"dd0d0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Ideally, companies are experts in their field. With a lot of know-how and experience. If you bundle this expertise in a blog, interested parties and customers can find answers to their questions independently. The blog becomes part of the consulting service.   <\/h5>\n<p><strong>The advantage:<\/strong> A blog article only needs to be written once. Subsequently, it can advise readers on an ongoing basis without causing any effort. <\/p>\n<p>In order to successfully implement this service concept, we have identified four success factors for you: quality, regularity, structure and incentive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c2a69 elementor-widget elementor-widget-spacer\" data-id=\"83c2a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7447b63 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"7447b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5989620 elementor-widget elementor-widget-spacer\" data-id=\"5989620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d32ef elementor-widget elementor-widget-menu-anchor\" data-id=\"a2d32ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"02\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e401e7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5e401e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quality as the No. 1 success factor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca2ea5 elementor-widget elementor-widget-text-editor\" data-id=\"7ca2ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>If a consultant is unable to express himself or appears incompetent, the prospective customer will quickly leave. It&#8217;s similar with a blog. <\/h5><p>But what makes a good blog article?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94df268 elementor-widget elementor-widget-accordion\" data-id=\"94df268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1561\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1561\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1. news value<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1561\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1561\"><p>The value of a message depends on various factors:<\/p>\n<ul>\n<li><strong>How up-to-date is the content of the blog article?<\/strong>\n<ul>\n<li>Does the information affect the reader acutely, in the medium or long term?<\/li>\n<li>Is the information generally known, in specialist circles or not yet known at all?<\/li>\n<li>How long is the information relevant?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Does the content have spatial relevance?<\/strong>\n<ul>\n<li>Does the information concern the reader in his city? His country? His core market?  <\/li>\n<li>Is spatial relevance foreseeable in the near future?<\/li>\n<li>Does the information have a benefit for the reader even without spatial relevance?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>How dynamic is the information it contains?<\/strong>\n<ul>\n<li>What is the impact of the information on the reader?<\/li>\n<li>What is the potential profit or avoidable loss?<\/li>\n<li>How easy is it for the reader to derive actions from this information?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1562\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1562\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2. information content<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1562\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1562\"><p>The information content indicates how in-depth or broad an article is.<\/p>\n<p>We speak of <strong>depth<\/strong> when an article sheds light on a specific topic down to the smallest detail. <i class=\"fa-solid fa-table-tennis-paddle-ball\" style=\"color: #0aad8b;\"><\/i> A blog article about a new camera describes the technical aspects in detail, right down to the sensor.<\/p>\n<p>We talk about <strong>breadth<\/strong> when an article highlights the impact of one topic on as many surrounding topics as possible. <i class=\"fa-solid fa-table-tennis-paddle-ball\" style=\"color: #0aad8b;\"><\/i> A blog article about a new camera only superficially describes the technical aspects, but in comparison to ten other cameras.<\/p>\n<p>An article that only discusses the market launch of a new camera without going into technical details or other camera models &#8211; i.e. that has neither depth nor breadth &#8211; could be described as shallow.<\/p>\n<p>However, if this is the first camera from a promising new manufacturer, the information content is still remarkable. Unless everyone has already reported on it before you. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1563\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1563\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. information density<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1563\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1563\"><p>If you have to read 1000 words to understand how to spread a sandwich, the information density is poor.<\/p>\n<p>Explaining how to make the perfect Wiener schnitzel in 100 words is probably impossible. The information density would be very high, the content probably incomprehensible. <\/p>\n<p>Information density is a trade-off between readability, understandability and appreciation. Because: (reading<strong>) time is money.<\/strong> <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1564\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1564\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4. structure and presentation<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1564\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1564\"><p>A well-structured blog article makes it easy for the reader to grasp the content. You can take the following aspects into account. <\/p>\n<p><strong>Structure\/chapter<\/strong><br \/>The essential information of a blog article should already be visible when scrolling through it.<\/p>\n<p>This is not the only reason why it is advisable to divide articles into paragraphs with headings.<\/p>\n<p><strong>Introduction<\/strong><br \/>The introduction must arouse the reader&#8217;s interest. What is the article about and what can the reader expect? <\/p>\n<p><strong>Table of contents<\/strong><br \/>The table of contents provides a rough overview. If the individual paragraphs are linked, the table of contents also serves as navigation. <\/p>\n<p><strong>Images\/graphics<\/strong><br \/>Whenever possible and reasonable, graphics or photographs should liven up the blog. Textual wastelands look intimidating, boring and unkind. <\/p>\n<p><strong>Design\/functionality<\/strong><br \/>People prefer to read an appealing blog. But only if the content is right. <em>Form follows function:<\/em> Better an ugly blog with groundbreaking content than the other way around. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1565\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1565\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5. language and conciseness<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1565\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1565\"><p>It&#8217;s not what you say, but how you say it. Your language makes the blog.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=-eU8j4MeJ4I\">\u201cIt&#8217;s not what you do, it&#8217;s how you do it.<\/a>\u201d It&#8217;s not so much what you write about, but rather how you write:<\/p>\n<ul>\n<li>Avoid using complex foreign and technical terms.<\/li>\n<li>Where it makes sense to use technical terms, explain them.<\/li>\n<li>Avoid long, convoluted sentences.<\/li>\n<li>Do not write your content in nominal style*. The verbal style is easier to read. <\/li>\n<li>Avoid empty phrases and filler words.<\/li>\n<li>Pay attention to spelling and grammar.<\/li>\n<li>Explain complex things by drawing a vivid comparison with everyday life (<\/li>\n<li>Complex things can often be explained by vivid comparisons from everyday life.<\/li>\n<\/ul>\n<p>* The widespread <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nominalization\" target=\"_blank\" rel=\"noopener\">nominal style<\/a> is one of the most common reasons for language that is difficult to understand. It is known from official language, technical language and scientific texts. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. news value\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The value of a message depends on various factors:<\\\/p>\\n<ul>\\n<li><strong>How up-to-date is the content of the blog article?<\\\/strong>\\n<ul>\\n<li>Does the information affect the reader acutely, in the medium or long term?<\\\/li>\\n<li>Is the information generally known, in specialist circles or not yet known at all?<\\\/li>\\n<li>How long is the information relevant?<\\\/li>\\n<\\\/ul>\\n<\\\/li>\\n<\\\/ul>\\n<ul>\\n<li><strong>Does the content have spatial relevance?<\\\/strong>\\n<ul>\\n<li>Does the information concern the reader in his city? His country? His core market?  <\\\/li>\\n<li>Is spatial relevance foreseeable in the near future?<\\\/li>\\n<li>Does the information have a benefit for the reader even without spatial relevance?<\\\/li>\\n<\\\/ul>\\n<\\\/li>\\n<\\\/ul>\\n<ul>\\n<li><strong>How dynamic is the information it contains?<\\\/strong>\\n<ul>\\n<li>What is the impact of the information on the reader?<\\\/li>\\n<li>What is the potential profit or avoidable loss?<\\\/li>\\n<li>How easy is it for the reader to derive actions from this information?<\\\/li>\\n<\\\/ul>\\n<\\\/li>\\n<\\\/ul>\\n\"}},{\"@type\":\"Question\",\"name\":\"2. information content\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The information content indicates how in-depth or broad an article is.<\\\/p>\\n<p>We speak of <strong>depth<\\\/strong> when an article sheds light on a specific topic down to the smallest detail. <i class=\\\"fa-solid fa-table-tennis-paddle-ball\\\" style=\\\"color: #0aad8b;\\\"><\\\/i> A blog article about a new camera describes the technical aspects in detail, right down to the sensor.<\\\/p>\\n<p>We talk about <strong>breadth<\\\/strong> when an article highlights the impact of one topic on as many surrounding topics as possible. <i class=\\\"fa-solid fa-table-tennis-paddle-ball\\\" style=\\\"color: #0aad8b;\\\"><\\\/i> A blog article about a new camera only superficially describes the technical aspects, but in comparison to ten other cameras.<\\\/p>\\n<p>An article that only discusses the market launch of a new camera without going into technical details or other camera models &#8211; i.e. that has neither depth nor breadth &#8211; could be described as shallow.<\\\/p>\\n<p>However, if this is the first camera from a promising new manufacturer, the information content is still remarkable. Unless everyone has already reported on it before you. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"3. information density\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>If you have to read 1000 words to understand how to spread a sandwich, the information density is poor.<\\\/p>\\n<p>Explaining how to make the perfect Wiener schnitzel in 100 words is probably impossible. The information density would be very high, the content probably incomprehensible. <\\\/p>\\n<p>Information density is a trade-off between readability, understandability and appreciation. Because: (reading<strong>) time is money.<\\\/strong> <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"4. structure and presentation\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A well-structured blog article makes it easy for the reader to grasp the content. You can take the following aspects into account. <\\\/p>\\n<p><strong>Structure\\\/chapter<\\\/strong><br \\\/>The essential information of a blog article should already be visible when scrolling through it.<\\\/p>\\n<p>This is not the only reason why it is advisable to divide articles into paragraphs with headings.<\\\/p>\\n<p><strong>Introduction<\\\/strong><br \\\/>The introduction must arouse the reader&#8217;s interest. What is the article about and what can the reader expect? <\\\/p>\\n<p><strong>Table of contents<\\\/strong><br \\\/>The table of contents provides a rough overview. If the individual paragraphs are linked, the table of contents also serves as navigation. <\\\/p>\\n<p><strong>Images\\\/graphics<\\\/strong><br \\\/>Whenever possible and reasonable, graphics or photographs should liven up the blog. Textual wastelands look intimidating, boring and unkind. <\\\/p>\\n<p><strong>Design\\\/functionality<\\\/strong><br \\\/>People prefer to read an appealing blog. But only if the content is right. <em>Form follows function:<\\\/em> Better an ugly blog with groundbreaking content than the other way around. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"5. language and conciseness\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It&#8217;s not what you say, but how you say it. Your language makes the blog.<\\\/p>\\n<p><a href=\\\"https:\\\/\\\/www.youtube.com\\\/watch?v=-eU8j4MeJ4I\\\">\\u201cIt&#8217;s not what you do, it&#8217;s how you do it.<\\\/a>\\u201d It&#8217;s not so much what you write about, but rather how you write:<\\\/p>\\n<ul>\\n<li>Avoid using complex foreign and technical terms.<\\\/li>\\n<li>Where it makes sense to use technical terms, explain them.<\\\/li>\\n<li>Avoid long, convoluted sentences.<\\\/li>\\n<li>Do not write your content in nominal style*. The verbal style is easier to read. <\\\/li>\\n<li>Avoid empty phrases and filler words.<\\\/li>\\n<li>Pay attention to spelling and grammar.<\\\/li>\\n<li>Explain complex things by drawing a vivid comparison with everyday life (<\\\/li>\\n<li>Complex things can often be explained by vivid comparisons from everyday life.<\\\/li>\\n<\\\/ul>\\n<p>* The widespread <a href=\\\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Nominalization\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">nominal style<\\\/a> is one of the most common reasons for language that is difficult to understand. It is known from official language, technical language and scientific texts. <\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3723e63 elementor-widget elementor-widget-text-editor\" data-id=\"3723e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you remember the number at the beginning of this article? Depending on how fast you read, a few thousand blog articles have been published since then. <\/p><h3>Advantages:  <\/h3><ul><li>Due to the huge range on offer, it is becoming increasingly difficult to find well-researched and trustworthy content.  <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">Once a reader has found a reliable source on a topic, he is more likely to remain loyal to it.<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">Since there are countless blog posts on every topic, you also have countless opportunities to analyze posts and learn from the mistakes of others.<\/span><\/li><li>The flood of content is \u201cforcing\u201d the major search engines to increasingly train their algorithms on the quality of content in order to separate the wheat from the chaff. As a result, vast amounts of content written solely to improve search engine rankings are becoming null and void. <\/li><li>The blogging boom has made WordPress the most popular content management system<a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/320670\/umfrage\/marktanteile-der-content-management-systeme-cms-weltweit\/\" target=\"_blank\" rel=\"noopener\">(market share 63% worldwide<\/a>). Beginners can therefore find numerous tutorials and help to start their own blog. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a764097 elementor-widget elementor-widget-spacer\" data-id=\"a764097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc1637 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1bc1637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fb8cb elementor-widget elementor-widget-spacer\" data-id=\"33fb8cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891147b elementor-widget elementor-widget-menu-anchor\" data-id=\"891147b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"03\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366eeb2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"366eeb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regularity creates trust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0abb1 elementor-widget elementor-widget-text-editor\" data-id=\"ec0abb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Imagine if the news were broadcast every day, but not at the same time. Image and credibility would immediately be tarnished. <\/h5>\n<p>Patience is a virtue and a successful blog is hard but rewarding work. It will take a lot of perseverance to achieve the desired success. <\/p>\n\n<p><i class=\"fa-solid fa-triangle-exclamation\" style=\"color: #0aad8b;\"><\/i>&nbsp;If you decide to start a blog, you should allow for a few months before you see your first successes. During this phase, it is important to hang in there and publish articles regularly. <\/p> \n<p>One detailed article per week is enough. However, you should always post this one article on the same day of the week and ideally at the same time of day*. <\/span>\n<h3>Why it is so important to publish articles regularly:<\/h3>\n<ul>\n \t<li>Regularly appearing articles show the reader that the author is serious, has a plan and takes a structured approach to blogging.<\/li>\n \t<li>By publishing articles regularly, the reader gets used to the interval at which new articles appear.<\/li>\n \t<li>Search engines also value continuity. The more reliably articles are published at the same interval, the higher search engines rate the degree of professionalism. <\/li>\n<\/ul>\n<div>\n\n<em>* WordPress allows you to schedule articles and publish them automatically. So why not publish on time to the minute? <\/span><\/em>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91539f9 elementor-widget elementor-widget-spacer\" data-id=\"91539f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a21daa elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5a21daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db2890 elementor-widget elementor-widget-spacer\" data-id=\"1db2890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d372ecb elementor-widget elementor-widget-menu-anchor\" data-id=\"d372ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"04\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6703f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f6703f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Set incentives to start the dialog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5378662 elementor-widget elementor-widget-text-editor\" data-id=\"5378662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>With informative, appealing articles, you can accomplish part of your consulting services via your blog. However, a blog offers even more opportunities to deepen your relationships with customers and prospects. <\/h5>\n<p>The comment function gives your readers the chance to get in touch with you informally. Feedback from your readers can be invaluable for the further development of your blog. It&#8217;s best to take the initiative:  <\/p>\n<ul>\n \t<li>Ask your readers for their opinion or experience. The more specific you ask, the easier it is for the reader to answer. Instead of: <em>\u201cWhat is your opinion on this topic?\u201d<\/em>, ask: <em>\u201cWhat has stopped you from starting a blog so far?\u201d <\/em>Or: <em>\u201cWhich blog system have you already had positive or negative experiences with?\u201d<\/em>  <\/li>\n \t<li>Ask if something in your article is unclear or if there is interest in covering a certain aspect in more detail. For example, at the end of an article about camera sensors, you could add the following incentive:   <em>\u201cIf you want to know how the demosaicing of a CCD sensor works in detail, leave a comment. If you are interested, I will be happy to write an article about it.\u201d <\/em><\/li>\n \t<li>Future developments are also an excellent topic for discussion.  <em>&#8220;Will WordPress still be the most widely used CMS in five years&#8217; time? Which provider could topple the top dog from the throne?&#8221; <\/em><\/li>\n \t<li>If you revise your blog aesthetically or functionally, this is worth an article. Take the opportunity to ask your readers whether the improvements are being received as they were intended. For example:    <em>\u201cWhen redesigning our blog, we wanted to improve readability and make it easier on the eyes. That&#8217;s why we opted for a dark background and a white font color. Don&#8217;t you think it&#8217;s easier to read now?\u201d    <\/em>Or:  <em>As every minute counts these days, we have built in a function for you that calculates the estimated reading time of an article. This gives you an idea in advance of how much content you can expect. Is reading time a decisive criterion for you? We look forward to your feedback.&#8221;   <\/em><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bae0fd elementor-widget elementor-widget-spacer\" data-id=\"9bae0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab5d0e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"dab5d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5127083 elementor-widget elementor-widget-spacer\" data-id=\"5127083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ae38d elementor-widget elementor-widget-menu-anchor\" data-id=\"59ae38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"06\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd1a9a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5fd1a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical tips for your blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7984205 elementor-widget elementor-widget-text-editor\" data-id=\"7984205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>To get you started, we have put together five practical tips for your blog. We will continue to expand this section over time. <\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4c35e elementor-widget elementor-widget-accordion\" data-id=\"5f4c35e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9991\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9991\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1. write for people<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9991\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9991\"><p>Search engines love content and keywords. The temptation to trick the Google algorithm with cleverly written blog articles and thereby improve your own ranking is there. <\/p>\n<p>Many blogs only exist for this one reason. Forget it: Google and co. invest billions in their algorithm to expose empty, bogus texts that are only intended to improve pagerank (the ranking in the search results). <\/p>\n<p>Write for your prospects and customers and use the opportunity to establish yourself as an expert on your topic. Everything else is, sooner or later, wasted effort. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9992\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9992\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2. shorten, delete, simplify<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9992\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9992\"><p>Ideally, a post is read hundreds or thousands of times over the course of time &#8211; <strong>but only written once<\/strong>.<\/p>\n<p>The simpler, easier to understand and more interesting an article is written, the more often it will be clicked on, read and recommended.<\/p>\n<p>It is therefore worth proofreading an article thoroughly. You may also revise previously published articles over time or add new insights, information or images\/graphics. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9993\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9993\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. competence through content<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9993\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9993\"><p>Impressive linguistic acrobatics can make you sound clever &#8211; but is it all that clever? Resist the temptation to distinguish yourself through verbal excellence and complex sentence structure. Instead, score points with apt comparisons and vivid language.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9994\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9994\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4. true facts backed by real sources<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9994\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9994\"><p>Not only your readers will appreciate it if you back up facts with sources. Search engines are smart too, and they will notice if you don&#8217;t link to a page outside your blog even once in 50 articles.   <i class=\"fa-solid fa-lightbulb\" style=\"color: #0aad8b;\"><\/i>&nbsp;  After all, the Internet is supposed to connect us.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9995\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9995\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5. think of your grandmother<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9995\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9995\"><ul>\n<li>Ask yourself: \u201cHow would I explain this to my grandmother?\u201d<\/li>\n<li>Draw comparisons to everyday situations that are generally known.<\/li>\n<li>Explain facts using easy-to-understand examples<\/li>\n<li>Visualize the facts using graphics<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. write for people\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Search engines love content and keywords. 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9977224 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9977224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de43613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de43613\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-935a362\" data-id=\"935a362\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a71a1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a71a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c4de767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4de767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25fe61d\" data-id=\"25fe61d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ade2b2f elementor-widget elementor-widget-text-editor\" data-id=\"ade2b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>You may also be interested in the following article:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00aa979\" data-id=\"00aa979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f291dc1 elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f291dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7601 post type-post status-publish format-standard has-post-thumbnail hentry category-website-en tag-diy-website-en tag-tips-for-your-first-website tag-web-design-en tag-web-design-en-2\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.helloly.com\/blog\/en\/land-safely-9-tips-for-your-first-website\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1.png\" class=\"attachment-full size-full wp-image-7412\" alt=\"\" srcset=\"https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1.png 1400w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1-300x171.png 300w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1-1024x585.png 1024w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1-768x439.png 768w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1-150x85.png 150w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/08\/landung-1-600x343.png 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.helloly.com\/blog\/en\/land-safely-9-tips-for-your-first-website\/\" >\n\t\t\t\tGo down well: 9 tips for your first website\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t28 August 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Are you about to design your first website? Then don&#8217;t waste any time: our nine tips will help you avoid the classic pitfalls. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.helloly.com\/blog\/en\/land-safely-9-tips-for-your-first-website\/\" aria-label=\"Read more about Go down well: 9 tips for your first website\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae2c70 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0ae2c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1529be0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1529be0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b606fd8\" data-id=\"b606fd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9b4b7f\" data-id=\"f9b4b7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f964c2 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"8f964c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f043736 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f043736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eed5f7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eed5f7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2afbeb\" data-id=\"c2afbeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51cac02 elementor-cta--layout-image-right elementor-hidden-mobile elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"51cac02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#comment\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/shoutout2-1024x694.jpg);\" role=\"img\" aria-label=\"shoutout2\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tShoutout!\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDo you already have a blog? Post your link in the comments. Are you about to start? Ask us your questions! Do you have any great practical tips? We look forward to your input!     \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tGo to comments\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2127b7 elementor-cta--layout-image-above elementor-hidden-desktop elementor-hidden-tablet elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"f2127b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#comment\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/shoutout2-1024x694.jpg);\" role=\"img\" aria-label=\"shoutout2\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tShoutout!\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDo you already have a blog? Post your link in the comments. Are you about to start? Ask us your questions! Do you have any great practical tips? We look forward to your input!     \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tGo to comments\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to helloly&#8217;s new blog. In our first post, we show you four success factors for your blog. <\/p>\n","protected":false},"author":1,"featured_media":7355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[157],"tags":[158,160,159,161],"class_list":["post-7562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-en","tag-blog-en","tag-blog-tips","tag-blogging-en","tag-blogging-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 success factors and practical tips for your blog<\/title>\n<meta name=\"description\" content=\"How you can offer customers added value with your blog, anchor your company in their minds and increase your company&#039;s 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