{"id":7693,"date":"2023-09-13T13:46:01","date_gmt":"2023-09-13T13:46:01","guid":{"rendered":"https:\/\/www.helloly.com\/blog\/website-roi-how-much-does-my-website-pay-for-itself\/"},"modified":"2025-06-24T09:04:48","modified_gmt":"2025-06-24T09:04:48","slug":"website-roi-how-much-does-my-website-pay-for-itself","status":"publish","type":"post","link":"https:\/\/www.helloly.com\/blog\/en\/website-roi-how-much-does-my-website-pay-for-itself\/","title":{"rendered":"Website ROI: Does my website pay for itself?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7693\" class=\"elementor elementor-7693 elementor-3939\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0bdd8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0bdd8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb087de\" data-id=\"bb087de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4ebad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c4ebad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The website ROI is an important key figure and<span style=\"letter-spacing: 0px; text-align: inherit;\">  quantifies the return on investment of your website. The return on investment indicates how much profit your website generates per euro invested. <\/span><\/h5><p>In a broader sense, the ROI of your website also provides information on how effective marketing measures are.  <\/p><p>Keep an eye on the ROI to recognize early enough when it is time to renew your website or optimize parts of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d340efe elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"d340efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852d16a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852d16a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb4c21\" data-id=\"dfb4c21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c812738 elementor-widget elementor-widget-menu-anchor\" data-id=\"c812738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"05\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49392a elementor-widget elementor-widget-heading\" data-id=\"b49392a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-medium\">Table of contents<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b272a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b272a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99a0db5\" data-id=\"99a0db5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6c0f33 elementor-widget elementor-widget-text-editor\" data-id=\"b6c0f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn how to objectively assess the performance of your website with the help of ROI<span style=\"color: var( --e-global-color-primary ); letter-spacing: 0px;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637f3c\" data-id=\"4637f3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-693444e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"693444e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#01\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What does the website ROI state?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#02\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why is ROI important?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#03\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What factors influence ROI?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#04\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to calculate the ROI of your website<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409d0e9 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"409d0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div>\n\n\n\n<button style=\"background-color:#13263c; color:#eeeeee\" onclick=\"copyToClipboard()\">Copy LINK to article<\/button>\n\n<script>\nfunction copyToClipboard(text) {\nvar inputc = document.body.appendChild(document.createElement(\"input\"));\ninputc.value = window.location.href;\ninputc.focus();\ninputc.select();\ndocument.execCommand('copy');\ninputc.parentNode.removeChild(inputc);\nalert(\"Artikel Link kopiert.\");\n}\n<\/script>\n\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe1be8 elementor-widget elementor-widget-spacer\" data-id=\"bbe1be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ccf95 elementor-widget elementor-widget-menu-anchor\" data-id=\"f1ccf95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"01\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899af27 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"899af27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does the website ROI state?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0d0ee elementor-widget elementor-widget-text-editor\" data-id=\"dd0d0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The ROI tells you whether your website is paying off. It is a metric to objectively assess the productivity of your website by measuring the return on investment in relation to the underlying investment. <\/h5><p>The website ROI can be calculated using a simple formula:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b3a99 elementor-widget elementor-widget-text-editor\" data-id=\"13b3a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Website ROI = (profit &#8211; investment costs) \/ investment costs x 100<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d6f9e elementor-widget elementor-widget-text-editor\" data-id=\"e0d6f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investment costs refer to the total amount spent on creating, managing and marketing your website over time. The profit is the net profit that your website generates. <\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">To calculate the return on investment of your website, you need to calculate investment costs, turnover and  <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">know the profit of your website. For e-commerce websites and online stores, profit calculation is simple.  <\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">Things get complicated when your website itself does not generate any sales. As part of your marketing strategy, the profit from your website then consists of newsletter registrations, PDF downloads or booked consultation appointments.  <\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">A positive ROI over time shows that your website is generating added value for your company. A negative ROI indicates that improvements are needed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7cbd0 elementor-widget elementor-widget-spacer\" data-id=\"0b7cbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ea0ad elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"81ea0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f653b0 elementor-widget elementor-widget-spacer\" data-id=\"7f653b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d32ef elementor-widget elementor-widget-menu-anchor\" data-id=\"a2d32ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"02\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e401e7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5e401e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is return on investment important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca2ea5 elementor-widget elementor-widget-text-editor\" data-id=\"7ca2ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The return on investment is the ideal key figure for assessing the success of your website.<\/h5><p>Calculating the website ROI provides valuable insights that will benefit your company in the long term.  <span style=\"color: #0aad8b;\"><strong>The ROI helps you &#8230;<\/strong><\/span><\/p><p><span style=\"color: #0aad8b;\"><strong>&#8230; improve your marketing strategy<\/strong><\/span><br>By reviewing the profitability of your measures, you can continuously adapt your strategy.<\/p><p><strong><span style=\"color: #0aad8b;\">&#8230; identify areas in which you should invest<\/span><\/strong><br>The ongoing determination of ROI in combination with other key figures can provide valuable insights into necessary investments.<\/p><p>If the return on investment decreases while page loading times increas, this may be an indication that the performance of the website needs to be optimized.<\/p><p><span style=\"color: #0aad8b;\"><strong>&#8230; optimize your marketing budget<\/strong><\/span><br>If you have a clear target for your return on investment, you can also align your marketing budget accordingly.<\/p><p><span style=\"color: #0aad8b;\"><strong>&#8230; use marketing tools in a more targeted way<\/strong><\/span><br>For many marketing tools, ROI is an essential key figure for making further calculations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c27e877 elementor-widget elementor-widget-spacer\" data-id=\"c27e877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ae0d3 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"40ae0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ed333 elementor-widget elementor-widget-spacer\" data-id=\"81ed333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891147b elementor-widget elementor-widget-menu-anchor\" data-id=\"891147b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"03\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366eeb2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"366eeb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What factors influence website ROI?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0abb1 elementor-widget elementor-widget-text-editor\" data-id=\"ec0abb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The ROI of your website is influenced by various key figures. These include website traffic, conversion rate and bounce rate. <\/h5><p>First of all, you should use an analysis tool to measure essential key figures. These include <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">page impressions, time on page, bounce rate and others.<\/span> <\/p><p>A popular tool is <strong><a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener\"><i aria-hidden=\"true\"><\/i> Google Analytics<\/a><\/strong>. It is free, easy to integrate and provides numerous key figures. Of course, this data is also processed by Google itself. A cookie banner is therefore required for the integration of Google Analytics.   <\/p><p>An alternative is the tool <strong><a href=\"https:\/\/usefathom.com\" target=\"_blank\" rel=\"noopener\"><i aria-hidden=\"true\"><\/i> Fathom<\/a><\/strong> from Canada. For a small fee, you can use the analysis tool on several websites and analyze access anonymously. This means that no cookie banner is required for Fathom.  <\/p><p>To calculate the website ROI as accurately as possible, you need to know the following key figures:<\/p><h3> <\/h3><h3>1. The total Costs<\/h3><p>A website incurs both one-off and ongoing costs. The one-off costs include <\/p><ol><li>Planning<\/li><li>Concept<\/li><li>Design<\/li><li>Technical Development<\/li><li>Content (text, graphics, photography, video &#8230;)<\/li><\/ol><p>The ongoing costs include:<\/p><ol><li>Domain &amp; Hosting<\/li><li>Maintenance<\/li><li>Marketing<\/li><li>Advertising<\/li><li>Content (text, graphics, photography, video &#8230;)<\/li><\/ol><div> <\/div><h3>2. The Objectives<\/h3><p>A successful website pursues at least one goal. The more concretely you define your goals, the more precisely you can calculate the return on investment. <\/p><p>The common goals of a website include<\/p><ul><li>Generate sales (Onlione store)<\/li><li>Increase sales (marketing website)<\/li><li>Brand interaction (branding website)<\/li><li>Arrange consultation appointments (marketing website)<\/li><li>Increase brand awareness (branding website)<\/li><\/ul><p>Depending on the objective, the return on investment cannot always be determined in monetary terms.  <\/p><p>For example, in the case of a pure brand website, the return on investment can be quantified in the form of <i>unique visitors<\/i> or <i>newsletter registrations<\/i>.<\/p><h3> <\/h3><h3>3. The Access Figures<\/h3><p>Common tools for analyzing the KPIs (Key Performance Indicators) of a website are Google Analytics and Fathom.<\/p><p>Key figures help to assess the performance of your website. They provide information about which elements should be optimized. <\/p><p>The most important key figures include<\/p><p> <\/p><h6 style=\"padding-left: 40px;\">Website Traffic<\/h6><p style=\"padding-left: 40px;\">Website traffic indicates how often your website has been visited in a defined period of time. A distinction can be made here between <em>unique visitors<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">, visits (total visits) and page views (total page views). <\/span>  <\/p><p style=\"padding-left: 40px;\">If Max is the only visitor and visits your website five times and views two pages each time, you have one unique visitor, five visits and ten page views.<\/p><p style=\"padding-left: 40px;\">The weekly analysis of your website traffic gives you a good overview of the development of your website. To calculate the average monthly traffic, proceed as follows: <\/p><p style=\"padding-left: 40px;\">Total number of visitors \/ total months = monthly traffic<\/p><p> <\/p><h6 style=\"padding-left: 40px;\">Conversion Rate<\/h6><p style=\"padding-left: 40px;\">The conversion rate indicates what percentage of your visitors achieve a goal you have set.<\/p><p style=\"padding-left: 40px;\">The conversion rate depends on the type of website you have. For an e-commerce website, you will count a completed sale as a conversion.   <\/p><p style=\"padding-left: 40px;\">For a marketing website for IT solutions, it could be an agreed appointment, a PDF download or a registration for your newsletter.<\/p><p style=\"padding-left: 40px;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">Essentially, it&#8217;s about defining goals for your website and achieving them. <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: 0px;\">The formula for the calculation is:<\/span><\/p><p style=\"padding-left: 40px;\">Conversion rate = monthly conversions \/ monthly visitors * 100<\/p><p> <\/p><h6 style=\"padding-left: 40px;\">Bounce Rate<\/h6><p style=\"padding-left: 40px;\">The bounce rate indicates the percentage of visitors who leave your website on the first page.<\/p><p style=\"padding-left: 40px;\">Visitors bounce if the website doesn&#8217;t appeal to them, if they were looking for something else or if the loading time is too long for their patience.<\/p><p style=\"padding-left: 40px;\">The lower the bounce rate, the higher the interest of your visitors in your site.<\/p><h3> <\/h3><h3>4. The Search Engine Ranking<\/h3><p>Search Engine Optimization (SEO) can dramatically improve your website ROI. The higher your website ranks, the more traffic, leads and conversions you will generate. <\/p><p>Once you have created your website, you should consistently optimize your content to improve your search engine ranking.<\/p><h3> <\/h3><h3>5. The Sales Funnel<\/h3><p>A sales funnel indicates the steps a prospective customer has to go through before they buy a product.  <\/p><p>A sales funnel usually begins when a person comes across your offer. If they develop an interest in it, they are already one step further. If they develop the desire to take advantage of this offer, they will complete the purchase in the final step.  <\/p><p>For each of these steps, you should have a plan for motivating the prospect to take the next step.<\/p><h3> <\/h3><h3>6. The Closing Ratio<\/h3><p>An important key figure with regard to website ROI is the closing ratio. It provides information on the number of sales that you were able to convert from the leads generated. <\/p><p>Example: You run an advertising campaign on Facebook and reach 5000 people. Of these, 500 people click on your ad and are directed to your website. Of these 500 leads, 100 make a purchase in your online store.  <\/p><p>The click-through rate (CTR) of your advertising campaign is 10% because one in ten people clicked on the ad.<\/p><p>You can calculate the closing ratio using the following formula:<\/p><p>Closing Ratio = (Closed Sales) \/ (Total Leads) x 100<\/p><p>In our example, the closing ratio is 20%.<\/p><h3> <\/h3><h3>7. Customer Lifetime Value<\/h3><p>Customer lifetime value is the average revenue that a company can expect from a customer over time.  <\/p><p>The assessment of customer lifetime value depends heavily on the industry and is best determined by personal experience.  <\/p><p>There are also mathematical methods that can be used to calculate customer lifetime value. We will discuss these in a later blog post. <\/p><h3> <\/h3><h3>8. The Lifespan of your Website<\/h3><p>Nothing lasts forever, and websites are no exception. A great website can last up to five years or more. The average lifespan of a website is around two to three years.  <\/p><p>The lifespan of your website is also an essential key figure if you want to calculate the return on investment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3d8f7 elementor-widget elementor-widget-spacer\" data-id=\"de3d8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57634f1 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"57634f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c14c1 elementor-widget elementor-widget-spacer\" data-id=\"b0c14c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ae38d elementor-widget elementor-widget-menu-anchor\" data-id=\"59ae38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"04\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd1a9a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5fd1a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to calculate the website ROI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5378662 elementor-widget elementor-widget-text-editor\" data-id=\"5378662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Example Online Shop<\/h3><p>A supplier of regional arts and crafts runs an online store alongside his retail store. After the first two and a half years, he takes stock and calculates the website ROI: <\/p><p><strong>Lifespan of the website:<\/strong> <br>30 months<\/p><p><strong>Development costs of the website: <\/strong><br>\u20ac 10.000,-<\/p><p><strong>Running costs of the website:<\/strong> <br>\u20ac 15.000,- (\u20ac500,- per month)<\/p><p><strong>Aim of the website:<\/strong> <br>Generate sales via the online store<\/p><p><strong>Unique visitors:<\/strong> <br>8,000 (in the last 30 months)<\/p><p><strong>Number of customers:<\/strong> <br>500 (in the last 30 months)<\/p><p><strong>Number of orders:<\/strong><br>750 (in the last 30 months)<\/p><p><strong>Turnover:<\/strong> <br>\u20ac 90.000,-<\/p><p><strong>Trading margin:<\/strong> <br>45%<\/p><p><strong>Profit:<\/strong> <br>\u20ac 40.500,-<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718f8d8 elementor-widget elementor-widget-text-editor\" data-id=\"718f8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>ROI = (\u20ac 40,500 &#8211; \u20ac 25,000) \/ \u20ac 25,000 x 100 = 62%<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0a855 elementor-widget elementor-widget-spacer\" data-id=\"1f0a855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8eafb elementor-widget elementor-widget-text-editor\" data-id=\"2a8eafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Example marketing website<\/h3><p>An IT company uses its new website to generate presentation appointments for its software product.<\/p><p><strong>Lifespan of the website:<\/strong><br>24 months<\/p><p><strong>Development costs for the website: <\/strong><br>\u20ac 25,000<\/p><p><strong>Running costs of the website:<\/strong><br>\u20ac 24.000,- (\u20ac 1.000,- per month)<\/p><p><strong>Aim of your website:<\/strong><br>Arrange presentation appointments<\/p><p><strong>CLV (Customer Lifetime Value):<\/strong><br>\u20ac 15,000<\/p><p><strong>Booked presentation dates:<\/strong><br>240 (in the last 24 months)<\/p><p><strong>Closing ratio:<\/strong><br>15% (= 36 new customers)<\/p><p><strong>Turnover:<\/strong><br>\u20ac 540,000 (CLV x new customers)<\/p><p><strong>Profit margin:<\/strong><br>28%<\/p><p><strong>Profit:<\/strong><br>\u20ac 151.200,-<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bbf82 elementor-widget elementor-widget-text-editor\" data-id=\"51bbf82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>ROI = (\u20ac 151,200 &#8211; \u20ac 49,000) \/ \u20ac 49,000 x 100 = 209%<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c36a2e elementor-widget elementor-widget-spacer\" data-id=\"7c36a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2712aa7 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2712aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"#05\" class=\"elementor-icon elementor-animation-grow\" tabindex=\"-1\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-up\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b795d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b795d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffce24c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffce24c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1eea755\" data-id=\"1eea755\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19ca112 elementor-widget elementor-widget-text-editor\" data-id=\"19ca112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>You may also be interested in the following article:<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ff3dbb\" data-id=\"6ff3dbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbe6f5b elementor-grid-1 elementor-posts--align-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"dbe6f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7574 post type-post status-publish format-standard has-post-thumbnail hentry category-website-en tag-diy-homepage-en tag-diy-website-en tag-website-builder-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.helloly.com\/blog\/en\/6-reasons-for-our-website-builder\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten.png\" class=\"attachment-full size-full wp-image-7353\" alt=\"\" srcset=\"https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten.png 1400w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten-300x171.png 300w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten-1024x585.png 1024w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten-768x439.png 768w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten-150x85.png 150w, https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/06\/homepage-baukasten-600x343.png 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.helloly.com\/blog\/en\/6-reasons-for-our-website-builder\/\" >\n\t\t\t\t6 Reasons for our Website Builder\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 July 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Can you build houses with Lego? Then you&#8217;ll love our website builder! We&#8217;ll show you how easy it is to create your own do-it-yourself website.  <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.helloly.com\/blog\/en\/6-reasons-for-our-website-builder\/\" aria-label=\"Read more about 6 Reasons for our Website Builder\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e369cf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e369cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fae0e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fae0e26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c03dfb2\" data-id=\"c03dfb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a0a0d4\" data-id=\"5a0a0d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafd07f elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fafd07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_pinterest\" role=\"button\" tabindex=\"0\" aria-label=\"Share on pinterest\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3465dd4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3465dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a5189 elementor-cta--layout-image-right elementor-hidden-mobile elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"97a5189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#comment\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/09\/roi_cta-1024x819.jpg);\" role=\"img\" aria-label=\"Website ROI: Wie sehr rechnet sich Ihre Website?\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDo you have any questions or suggestions?\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you have any questions, suggestions or experiences that you would like to share with us, we look forward to your comments.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tTo the comments\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdeecb elementor-cta--layout-image-above elementor-hidden-desktop elementor-hidden-tablet elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"8bdeecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#comment\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/09\/roi_cta-1024x819.jpg);\" role=\"img\" aria-label=\"Website ROI: Wie sehr rechnet sich Ihre Website?\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDo you have any questions or suggestions?\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tIf you have any questions, suggestions or experiences that you would like to share with us, we look forward to your comments.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tTo the comments\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70348f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70348f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3c796b\" data-id=\"d3c796b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The website ROI is often ignored. Yet the return on investment is an important key figure. It tells you whether your website is paying off.  <\/p>\n","protected":false},"author":1,"featured_media":7366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[168],"tags":[246,172,245],"class_list":["post-7693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-en","tag-return-on-investment-en","tag-website-en","tag-website-roi-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Website ROI: Does my website pay for itself?<\/title>\n<meta name=\"description\" content=\"A website costs time and money. But is it worth the effort? The website ROI provides an objective answer to this question.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloly.com\/blog\/en\/website-roi-how-much-does-my-website-pay-for-itself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website ROI: Does my website pay for itself?\" \/>\n<meta property=\"og:description\" content=\"A website costs time and money. But is it worth the effort? The website ROI provides an objective answer to this question.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helloly.com\/blog\/en\/website-roi-how-much-does-my-website-pay-for-itself\/\" \/>\n<meta property=\"og:site_name\" content=\"helloly blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-13T13:46:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T09:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helloly.com\/blog\/wp-content\/uploads\/2023\/07\/roi-1024x546.png\" \/>\n<meta name=\"author\" content=\"Frederic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Website ROI: Does my website pay for itself?\" \/>\n<meta name=\"twitter:description\" content=\"A website costs time and money. But is it worth the effort? 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