For shopaholics, Black Friday is like Christmas, Easter and New Year all rolled into one. The trend spilled over from the United States to Europe in 2010. The hype has been growing ever since.
One day became a week, Blackweek, and finally a whole month, Black Month. Then there’s Cybermonday, which has since grown into Cyberweek. But why all the fuss?
Table of Contents
In this article, you’ll find out how Black Friday came about and what you need to look out for when it comes to discounts and offers.
Black Friday: Beware, danger of confusion
Before we discuss the origins of Black Friday, we need to make one thing clear: In Europe, it’s easy to confuse the popular shopping day with the devastating stock market crash of 1929.
Both days are known as Black Friday in our part of the world. The situation is different in America, where the day of the stock market crash that triggered the Great Depression in the USA and the global economic crisis is known as Black Thursday.
The reason for the different names is the time difference. The news of the stock market crash only reached Europe one day later, on Friday. However, there have actually been more Black Fridays in history.
Thanksgiving is followed by Black Friday
Thanksgiving – the American harvest festival – is the biggest family celebration of the year in the USA, always falls on the fourth Thursday in November and is a public holiday.
Many Americans take the Friday after Thanksgiving off to do their Christmas shopping. As a result, the Friday after Thanksgiving has become the shopping day for the holidays and the start of the holiday shopping season.
Shopping frenzy and state of emergency
To celebrate the start of the Christmas season, the stores open earlier, the discounts are inflated and there are bargains, giveaways and: Absolute chaos!
At least in stationary retail. There is a real battle for the hard-fought offers.
It’s no wonder that Black Friday is increasingly shifting to the more convenient and, above all, less dangerous online universe. But even online, availability is limited and the rush is huge.
Online stores use the now well-known Black Friday for bait offers or secretly increase prices in the weeks before, only to then offer the best deal with huge discounts of 30, 50 or even 80 percent.
Economic significance of Black Friday
In Austria, the Chamber of Commerce calculated sales of around 430 million euros for the Black Friday campaign days in 2024. That’s around 200 euros per consumer.
Worldwide over 70 billion dollars were spent on Black Friday alone.
Online retail accounts for around 80% of this. Clothing, electrical appliances and toys are the main items shopped for, followed by cosmetics and consumer electronics.
For 80% of shopaholics, the amount of the discount is decisive for their purchase. Chinese online stores in particular lure shoppers with extreme discounts and gain an advantage with unfair business practices, as the EU Commission has discovered.
Cool: The .blackfriday domain!
The ideal address for your Black Friday offer is the .blackfriday domain.
It is particularly suitable as a landing page for your Black Friday offers and for promotional purposes.
With your own domain, you can market your offer in an even more targeted way. Is your desired .blackfriday domain still available?
Do the Domain Check!
You might also be interested in the following article:
6 Points you should consider when buying Web Hosting0 (0)
Choosing the right web hosting is not that easy. Long lists of features and lots of technical terms make the choice a challenge. Let us help you!
