Corporate merchandise is far more than just printed clothing: it is a creative tool for branding, employee retention and customer loyalty. Whether you’re planning T-shirts for your team, hoodies for loyal customers or stylish accessories for marketing events, careful design and production is crucial. But what should you look out for and which partners are really worth recommending?
Table of Contents
Whether it’s T-shirts with the company logo or hoodies with a slogan, corporate merchandise has now established itself and gained popularity. But how do you design impressive merchandise for a company? Find out here!
This is what the design is all about
The design of the company’s branding is an essential part of the product’s effectiveness. Do not underestimate the influence it has and how you can differentiate yourself from other companies.
The design is the heart of your merchandise. It must not only be aesthetically pleasing, but also reflect your brand identity and convey the desired message.
Know your target group
Think about who will be wearing the merchandise. A young, dynamic start-up will prefer different designs than an established financial institution. It’s best to take your cue from the company’s design.
It also differs whether the merchandise is intended for internal employees or for (potential) customers. Particularly with the latter, make sure that the motif does not look too much like classic advertising. People are much more likely to wear it if they like the design.
The logo is the star
The company logo should be placed prominently, but not overloaded. Ensure good legibility and scalability. Sometimes less is more – a small, discreet logo on a high-quality item of clothing can have more impact than a huge, intrusive print. Especially if the item is also to be worn by people outside the company.
Matching colors for your company merch
Use mostly corporate colors to create an immediate recognition value. Make sure that the colors of the design harmonize well with the color of the garment. Contrasts can work wonders here. Yellow print on white fabric? – Better to keep your hands off it for merchandise.
Quality instead of quantity
High-quality clothing and prints leave a lasting positive impression. Cheap materials and poor workmanship can quickly tarnish your brand image. It’s better to invest in durable products, which are not only more comfortable, but also a sign of the company’s quality.
Placement is everything
Where should the logo be placed on the merch? On the chest, on the sleeve, on the neck? Think about which placement is most effective and fits the look at the same time.
Not finished with your company merch yet?
There are also many other places that can be used creatively. An impressive backprint will be remembered and will definitely attract attention. It’s up to you whether you score points with a humorous one-liner, a stylish illustration or an unforgettable picture.
File formats and resolution
Make sure that you provide high-resolution vector graphics (e.g. .AI, .EPS, .SVG) for printing your merchandise, unless otherwise specified by the provider. This will ensure a sharp and accurate reproduction of your design, regardless of size.
Conclusion
The choice of merch provider
Finally, we have a few recommendations from providers for you with whom we have had good experiences.
Team shirts
We recently ordered our sports shirts for helloly from Teamshirts. We were impressed by the uncomplicated ordering process, four-color printing with a small print run and fast shipping.
The merch
For everyone from Linz and the surrounding area: we’ve only heard good things about this local provider!
Capri shirt
Reliable and competent supplier for larger print runs and a wide range of textile printing processes.
By the way: Don’t be afraid to ask questions. These providers are experts in this field and will be happy to help and advise you.
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